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Right now, the most popular game in Roblox is Adopt Me! With over 29.4 billion visits and 24.7 million favorites.

With over 40 million games and counting, how do you even know which Roblox experiences are worth your time? Starting with the most popular games in Roblox can help you get a feel for how millions of users interact with the app. Cassel served as administrator and vice president of engineering until he died from cancer in 2013. Roblox was created by David Baszucki and Erik Cassel, two engineers who began working on the prototype for the platform in 2004. Users can also trade and sell items to other users in some games. These can be purchased with real money, won, or earned during gameplay. In-game purchases are made with the platform’s virtual currency, Robux. However, users can make purchases within games to buy upgrades, boosts, clothing, accessories, skins, and more.

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Yes, Roblox is free to download and most games on the platform are free to play. Today, there are about as many users in Asia as there are in the U.S. and Canada historically made up the largest share of its user base, the number of European players eclipsed U.S. However, the company recently reported that its users are “aging up.” In a letter to shareholders, Roblox reported that its fastest growing demographic is 17- to 24-year-olds. Historically, Roblox catered mostly to teens and preteens, with its largest and most engaged demographic being 9- to 12-year-old males. The company reports that over 52 million people play Roblox online each day, up by 21% compared to last year. And it really exploded in popularity during the COVID-19 pandemic, when its daily active user count surged by 40 percent. While Roblox co-founders David Baszucki and Erik Cassel officially debuted the platform over 15 years ago, it didn’t start to gain traction until about a decade in. It may come as a surprise to many that Roblox is older than Snapchat, Discord, and even Instagram! That’s because the platform took much longer to gain steam. Roblox officially launched in September of 2006. Still have questions? We know, it’s a lot to learn! When was Roblox Made? If you want to make your own games, you’ll have to download Roblox Studio, the “immersive creative engine” that allows users to create their own games. Once you’re in, you’ll have access to millions of user-generated games. To get started, first create an account and then download the app on your phone or computer. Still not sure what Roblox actually does? If you don’t have a preteen around to guide you, we’d recommend giving it a try yourself.

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Serial game developer Alex Hicks earned over $1 million per year creating games for the platform, all before his 25th birthday. Need proof? Jailbreak, one of the platform’s most popular games, was built by teenager Alex Balfanz, who paid for his college degree entirely with his Roblox earnings. It really takes user-generated content to a whole new level. That means brands and makers of all ages can earn money if the games they build become popular. A portion of the sales ( about 28 cents per dollar spent) goes back to the game’s creator. Though the platform itself is free, users can make purchases within each experience. Other categories focus more on agility, strategy, or skill. Millennials, think of them like Gen Z’s version of Club Penguin.

These are less games and more virtual hangouts. Many of the most popular games on the app, including Adopt Me! And Brookhaven RP, fall into the roleplay category. Users can dabble in games tagged as roleplay, adventure, fighting, obby (obstacle courses), tycoon, simulator, and more. Games on Roblox are officially called “experiences” which fall into a variety of genres. Billing itself as the “ultimate virtual universe,” Roblox experiences are places where users can socialize, build their own spaces, and even earn and spend virtual money. It combines gaming, social media, and social commerce. Roblox is an app that allows users to play a wide variety of games, create games, and chat with others online. Get our 2024 Social Trends report, and dig into the juicy data that’ll help you reach your goals in 2024-which is shaping up to be social’s best year yet.

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